Mental toughness, grit and resilience are attributes that come through refinement and practice.

What is going to ring true and give you fire at 2 o’clock in the morning (or it could be 15-minutes into a 10K, or 10 minutes before a business meeting!) Why are you doing this? We know what you’re doing, you’ll be figuring out ‘how’ you’re doing it.

But ‘Why?’